Mr Bimlendra Jha

Executive Chairman

He is the chairman of Kross Innovations. A corporate leader, turnaround specialist and now an entrepreneur with nearly 3 decades spent with the Tata Group and has many firsts to his credit in branding and marketing steel. Most recently, he served as MD/CEO of Ambuja Cement. Prior to which he was CEO of Tata Steel UK.

During the course of his tenure in Europe, he was responsible for re-structuring several under-performing assets using his expertise in Theory of Constraints to turn them to profitability.

He began his career at Tata Steel Limited in 1990. Early in his career, he held some key roles such as Chief of ASPIRE & Improvement Projects, Executive in Charge Tata Growth Shop, and Principle Executive officer to M.D. Tata Steel and Vice President Long Products.

He has been pioneer and the brain child for the Steel House concept, which paved the way forward for use of steel in building houses, doors and façade.

While he was managing the marketing of long products, he has initiated for the first time branding on re-bars in India, which subsequently became the industry norm in India.

While being MD of Ambuja Cements, turned around the business to have the second-highest EBITDA in a decade. He also has initiated and launched water proof cement, a new trend now being followed in Cement.

He has been broad of Tata Group Innovation forum and Tata Steel Europe. He continues to serve on the board of Theory of Constraints International Certification Organization.

Mr Amrit Singh

Director Marketing

He is a Computer Engineer turned Entrepreneur and have established a Advertisement and Brand Promotion Company AMS ADS in Silvassa.

Since 2011, the company has become the largest outdoor promotion company in the U.T. of Dadra Nagar Haveli, Daman & Diu and Vapi with a advertisement space of more than 1 Lakh Sq feet.

AMD ADS has also the sole advertising rights for Vapi Nagar Municipal Corporation and Silvassa Municipal corporation.

As part of the outdoor promotional infrastructure, he is also managing a manufacturing workshop with fabrication and assembly facilities, printing facility, and CNC machining centre.

He has also designed and created market for digital display systems and communication systems. The brand “DIN” is being widely used in the public sector establishments.

The various IT solutions being developed include software of medical sector including Tele-Medicine, Hospital Management System, Pharmacy, etc, software for education and training.

He has also successfully managed outdoor campaigns of national level. The campaigns included the design, conceptualization and roll-out of promotion, and awareness programs. The company was also awarded the “Excellence in Outdoor and Digital Media” in 2014 and award for most promising media solution provider of Dadra Nagar and Haveli.

He has been involved in designing the mega marketing plan and execution of campaigns for all major players in construction industry West.

Mr Anand Chandnani

Managing Director

Education :- BE (Mining Engineering), Govt. Engg. College Bilaspur.

Master in Technology (Industrial Engineering & Management), IIT Kharagpur, MBA, XLRI Jamshedpur.

He ventured into Entrepreneurship after about 20 Years of Experience in the Steel Industry having worked in Tata Steel in various functions including Industrial Engineering, Marketing & Sales, Strategic Procurement, Manufacturing and Project Management.

The broad area of expertise in the area of
a) Manufacturing Improvement and Total Quality Management (TQM), Design of Incentive schemes and initiatives related to manufacturing productivity improvement. Experience in Engineering, equipment manufacturing and steel long products, wires and Re-bars.

b) Contract Management and M&S for Metals & Minerals Sector viz. Steel Plants, Sponge Iron Plants, Cement Plants, Mining and Beneficiation.

c) Project Management lifecycle including Project Planning, Project Management and Strategic Sourcing of capital plant and machinery.

Having working experience in manufacturing and projects domains; since 2000, joined Kross Innovations Pvt Ltd where the focus is steel equipment for metals and mineral sector and steel sheet products for construction industry.

Mrs Shipra Jha

Director Human Resources

She has a strong working experience of 25 years in varied areas of Business Development, Delivery, Operations, Customer Relations, Corporate Quality and Human Resource Management, across different industry sectors including IT Sector, Energy Sector, Utility Sector and BPOs.

Broadly speaking, She have spent almost 10 years of her career in Delivery Roles and equal number of years in Business Development dealing with Software, IT Infrastructure and Services. She have an experience of starting up a software reselling company, working with channels for the OEMs and SI. She have handled different roles in Energy, Utility, IT Outsourcing and BPO sectors. She have handled large team and managed P&L in her earlier assignments. Having acquired knowledge and first-hand experience in multiple domains and industries, She now want to leverage her experience and skills for leadership roles in IT Services industry.

She is a Six Sigma Black Belt and have driven and mentored several projects / programs. She is also a certified assessor of Tata Business Excellence Model (Malcom Baldridge) and have assessed many ompanies for their maturity of systems and processes. She hold certification in ITIL v3.0 and is conversant with PRINCE2, PMBOK, AGILE etc. She have gathered descent working knowledge on IT Infrastructure, Cloud, Security, IoT, AI, Robotics and Blockchain due to the current role She is handling as IBM Alliance Manager.